SQL NOT
Flips a condition's truth value — everything that WOULD have matched now gets excluded, and vice versa.
What & Why
NOT negates whatever condition follows it. NOT channel = 'google_ads' keeps every row where that condition is false.
See How It Works
BUSINESS QUESTION
Campaigns outside the google_ads channel.
| id | name | channel | spend | start_date | end_date | status | target_segment |
|---|---|---|---|---|---|---|---|
| 1 | Spring Launch | google_ads | 55000.00 | 2024-01-15 | 2024-03-31 | active | smb |
| 2 | Retention Webinar | 45000.00 | 2024-02-10 | 2024-04-15 | active | enterprise | |
| 3 | Finance Retargeting | 50000.00 | 2024-03-12 | 2024-05-31 | active | enterprise | |
| 4 | Enterprise Search | google_ads | 60000.00 | 2024-04-01 | 2024-06-30 | active | enterprise |
Watch not check each rowRow 1 of 4
-- checking Spring Launch: NOT google_ads = google_ads?FALSE — dropped| name | channel |
|---|---|
| Spring Launch | google_ads |
| Retention Webinar | |
| Finance Retargeting | |
| Enterprise Search | google_ads |
NOT channel = 'google_ads' is false for Spring Launch.
EXAMPLE QUERY
SELECT name FROM marketing.campaigns
WHERE NOT channel = 'google_ads';Sign up free to try it on a real business scenario